Friday, December 16, 2011

ASTRO TO UNVEIL NEW SERVICE AS COMPETITION INTENSIFIES

Petikan thestaronline - 16/12/11
Astro to unveil new service as competition intensifies
By B.K. SIDHU 
bksidhu@thestar.com.my
PETALING JAYA: In a pre-emptive move to preserve market share in view of competition, Astro All Asia Networks will launch a new television service known as NJOI next Tuesday.
This new offering is targeted at a wider population. Sources said it was a bid by the satellite pay-TV operator to gain more share from households in the country before the digital cable TV operator, ABN, stepped into the scene in the middle of next year. There are currently 6.6 million TV households in the country and Astro has captured three million subscribers...LAGI...
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CATATAN PK
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